Monster’s is a fast food brand themed around monsters hidden behind the scene. Every piece of this brand is crafted with this concept in mind, including monster parts reaching around and grabbing items, to the employee apron hinting at something hidden underneath.
These concepts are for the alternative menus at Monster’s. For breakfast, the monster Mocha is exclusively seen, as all other monsters are asleep from staying up late. For the kid’s menu, or “Fuzzy Meal,” the young Monster fuzzy can be seen fully on the packaging, since he has not yet learned to hide from humans.