These posters were created in unison to bring awareness to and promote the usage of Alternative Fuels. The messaging of the posters is meant to convey how widespread alternative fueling stations are in order to convince those hesitant to switch to alternatively-fueled vehicles. In order to grab the viewers attention, the decision was made to heavily contrast the modern, sleek design of the current automobile market with the dated, handmade advertisements of the mid-20th century automobile and highway boom.
